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Pepsi Electric
For Pepsi’s new limited-time flavour, "Pepsi Electric." We were brought on to direct, produce, and edit a full suite of launch assets. With a creative direction centred around energy, rhythm, and impact. Every visual element in the campaign was captured practically with no VFX. Giving the final product a uniquely tactile and immersive feel.
To pull it off, we assembled a full crew for a custom set build, designed and rendered by our set designer, and brought to life in-studio. Our lighting technician precisely programmed dynamic cues, allowing light to pulse and shift in sync with the product’s bold identity. The result? A vibrant launch campaign that hits as hard as the flavour itself.
Creative
Production
Post Production






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